Detecting content consumption
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Oct 24, 2023
Grant Date -
N/A
app pub date -
Jul 19, 2021
filing date -
Jul 18, 2013
priority date (Note) -
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Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing content are disclosed. In one aspect, a set of interaction data specifying one or more types of user interactions with a resource is received for a user. A determination is made, based on the interaction data, that the user is in a first engagement category from at least two different engagement categories. A request for a content item to be provided to the user is received. A content item having a bid specifying an amount that a content item provider is willing to pay for distribution of the content item to a user in the first engagement category is identified. A determination is made, based on the outcome of an auction performed using the bid, that the bid is a winning bid. The content item is provided for presentation in response to the request.
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