A merchandise hanger assembly is provided for attachment to an upright, apertured merchandise display panel. The merchandise hanger assembly comprises a base portion and a merchandise display hanger. The base portion includes an integrally molded, plastic body having recesses for engaging the hanger, and rearwardly and upwardly projecting L-shaped lugs for mounting on the apertured merchandise display panel. The merchandise display hanger includes upper and lower elements being spaced apart and having inner ends, and a cross bar member being located on a top side of the upper element and extending transversely thereof. The upper and lower elements extend outward from the inner ends and are interconnected to the inner ends by a diagonally extending stabilizing element. The cross bar member is receivable in a rearwardly opening recess, and the upper element is receivable in a downwardly opening recess in an outwardly extending portion of the body. The diagonally extending stabilizing element is engageable with a downwardly extending portion of the body when the cross bar member and the upper element are received in the respective recesses, thereby securing the merchandise hanger against pivotal movement relative to the base portion, and yet allowing for repetitive removal and engagement of the hanger to the base portion when the base portion is mounted on the display panel.

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