An information providing apparatus according to an embodiment includes a terminal information acquiring unit, a store information acquiring unit, and a sending unit. The terminal information acquiring unit acquires information on purchase planned products which is sent from a wireless terminal existing in a store in which a wireless LAN communication apparatus is installed, from the wireless LAN communication apparatus. The store information acquiring unit acquires information on sales products corresponding to the information on the purchase planned products which is acquired by the terminal information acquiring unit, from a store information storage unit which stores pieces of information on the sales products in the store. The sending unit sends the information on the sales products which is acquired by the store information acquiring unit to the wireless terminal through the wireless LAN communication apparatus.

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