Transforming social media re-shares to track referrer history and identify influencers
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United States of America Patent
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Jun 12, 2018
Issued Date -
Sep 29, 2016
app pub date -
Mar 27, 2015
filing date -
Mar 27, 2015
priority date (Note) -
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status (Latency Note)
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Abstract
Approaches are provided for tracking and measuring the influence of social networking members on groups of friends to engage in electronic commerce. An approach includes receiving unique identifier information and activity information for a user that referred a social media link to one or more other users. The approach further includes generating a reference identifier for the referrer of the social media link to the one or more other users. The approach further includes embedding the generated reference identifier into the social media link. The generated reference identifier includes a concatenation of the unique identifier information, the activity information, and information pertaining to referrals of the social media link prior to the referrer to the one or more other users.
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