Architecture and methods for promotion optimization

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United States of America Patent

PATENT NO 9984387
SERIAL NO

14209851

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Abstract

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Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion. The test promotions may be repeated continually and iteratively with different test promotions and/or different subpopulations to continue to uncover advantageous correlations between segmentation criteria, test promotion variables, and consumer response and/or to keep up with consumer changing taste.

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  • EVERSIGHT, INC.

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Inventor Name Address # of filed Patents Total Citations
Moran, David Palo Alto, US 29 243

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Citation count rangeNumber of patents cited in rangeNumber of patents cited in various citation count ranges2332524554514072381312563701 - 1011 - 2021 - 3031 - 4041 - 5051 - 6061 - 7071 - 8081 - 9091 - 100100 +025050075010001250150017502000225025002750300032503500375040004250450047505000525055005750

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