Systems and methods for providing advertisements to point of presence devices including mapping different types of advertisement messages of respective content providers
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United States of America Patent
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May 1, 2018
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app pub date -
Oct 12, 2015
filing date -
Oct 12, 2015
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Abstract
A content distribution method including receiving in-band signals from respective content providers, where the in-band signals include video content. The method further includes: receiving at a placement opportunities information module first messages associated respectively with the content providers, where the first messages are advertisement messages and/or program messages and have respective formats; and mapping the first messages to second messages, where the second messages have a same format, and where the same format is different than the respective formats and is standardized for point of presence devices. The method further includes: combining the second messages with the video content to generate combined signals; forwarding the combined signals to an insertion module of a headend; generating output signals at the insertion module based on the combined signals; and for each of the output signals, transmitting a non-streaming signal or a streaming signal from the headend to the point of presence devices.
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