System and method for forecasting and pairing advertising with popular web-based media
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United States of America Patent
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Feb 13, 2018
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app pub date -
Mar 23, 2012
filing date -
Nov 13, 2008
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Abstract
A system and method for identifying whether certain web-based media or web-based videos are likely to become popular is provided. Videos that are identified as having a strong likelihood of becoming popular with a particular demographic group are paired to advertisements or other media appropriate for the particular demographic group. Videos that are likely to be popular are identified by measuring early input rates such as request rates, replay rates, comment rates, forwarding rates and reply rates. Input rate patterns including pattern segments correlated to inputs from a particular demographic group are identified.
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