Method and apparatus for selection of advertisements to fill a commercial break of an unknown duration

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United States of America Patent

PATENT NO 9883211
SERIAL NO

14014005

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Abstract

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In one embodiment, a method includes: receiving a user input requesting an event to be displayed; playing out the requested event; identifying a type of the requested event; estimating a duration of a next commercial break occurring in the requested event according to the type; selecting at least one advertisement having a duration corresponding to the estimated duration of the next commercial break; and playing out the at least one advertisement. Related systems, apparatus and methods are also described.

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Patent Owner(s)

Patent OwnerAddress
SYNAMEDIA LIMITEDONE LONDON ROAD STAINES UPON THAMES TW18 4EX

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kumar, Hemant Bangalore, IN 45 273

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