Methods and systems for optimizing messages to users of a social network
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United States of America Patent
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Jan 30, 2018
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app pub date -
Feb 27, 2017
filing date -
May 31, 2012
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Abstract
Techniques to optimize messages sent to a user of a social networking system. In one embodiment, information about the user may be collected by the social networking system. The information may be applied to train a model for determining likelihood of a desired action by the user in response to candidate messages that may be provided for the user. The social networking system may provide to the user a message from the candidate messages with a selected likelihood of causing the desired action.
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