Dynamic scheduling for advanced advertising in linear television
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United States of America Patent
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Jan 23, 2018
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N/A
app pub date -
Dec 21, 2012
filing date -
Feb 22, 2012
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Abstract
In example embodiments, a system and method for dynamically scheduling advertising is provided. For example, an advertisement order that describes an advertising campaign in logical terms is received. Stored data of statistically sampled metrics associated with previously distributed programs may be accessed. Based on the stored data and requirements indicated in the advertisement order, the logical terms of the advertising campaign may be translated into physical parameters adapted to facilitate placement of advertisements into an advertising schedule. The physical parameters of the advertising campaign may be provided to a device for creating the advertising schedule.
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