Importance

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Abstract

An interactive game in which one or more game characters are controlled by chewing, or other mouth-related movements of one or more players. The game may be used in conjunction with marketing of a chewable product, and the game may include a feature in which data associated with a particular product may be detected by a device associated with the game to affect play of the game. The data may be in the form of graphics such as a QR code, bar code or other code on the package interior or exterior that may be read by a camera, or may be in other forms, e.g., a code provided on a website, in an e-mail or text message, or in another way, to be entered manually by the player. The game may be played on a mobile electronic device. The game play may comprise one or more actions of the character(s) that are caused by one or more different mouth movements of the player(s). The actions of the characters caused by the mouth movements of the users may comprise actions that are different from and normally unrelated to mouth movements, e.g., walking, running, jumping, swinging, spinning, falling, flying, climbing, or other movements involving travel of the character.

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First Claim