Reassigning ordinal positions of content item slots according to viewport information during resource navigation

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United States of America Patent

PATENT NO 9870344
SERIAL NO

13633324

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Abstract

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Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for adjusting ordinal positions for content item slots in response to determining that a content item slot with a highest slot ordinal position relative to the other content item slots in a resource is not within a viewport area. Adjusting the adjusting ordinal positions of either the content item slots or content items to be served in the content item slots ensures that a content item slot in the viewport displays a content item with a highest respective ordinal position in a ranking relative to other content items is rendered in the content item slot within the viewport area.

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Patent Owner(s)

Patent OwnerAddress
GOOGLE LLC1600 AMPHITHEATRE PARKWAY MOUNTAIN VIEW CA 94043

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Filev, Momchil Mountain View, US 31 314
Freund, Martin B Mountain View, US 11 75

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