Interactive content acquisition using embedded codes

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United States of America Patent

PATENT NO 9854332
SERIAL NO

15615714

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Abstract

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Methods and devices are provided to facilitate acquisition of information associated with a multimedia content through embedded watermarks. One such method includes obtaining a server code for embedding into a content. The server code identifies a particular domain name registered to a registrant entity and provides a mapping to an Internet address of a metadata server. Upon receiving an indication that a trigger event is associated with a particular segment of the content, a first watermark payload is formed and embedded in the content. The watermark payload includes the server code, an interval code and a first trigger value. The interval code identifies the particular content segment and the first trigger value indicates that additional information associated with the particular segment is. Detection of the first trigger value from a subsequently distributed content enables a query to the metadata server for acquisition of metadata.

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Patent Owner(s)

Patent OwnerAddress
VERANCE CORPORATION4435 EASTGATE MALL SUITE 200 SAN DIEGO CA 92121

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Petrovic, Rade San Diego, US 107 7168
Winograd, Joseph M San Diego, US 94 5161
Zhao, Jian San Diego, US 422 5285

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  • 10 Citation Count
  • H04N Class
  • 18.14 % this patent is cited more than
  • 8 Age
Citation count rangeNumber of patents cited in rangeNumber of patents cited in various citation count ranges1278443673927813173402313772001 - 1011 - 2021 - 3031 - 4041 - 5051 - 6061 - 7071 - 8081 - 9091 - 100100 +02505007501000125015001750200022502500275030003250350037504000425045004750

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