Method and apparatus for increasing user engagement with video advertisements and content by summarization
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United States of America Patent
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Nov 7, 2017
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app pub date -
Dec 20, 2016
filing date -
Dec 4, 2012
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Abstract
Embodiments of the invention provide techniques for increasing user engagement with video ads and content. The invention is not limited to video advertisements, but is applicable to any other content. Embodiments of the invention provide engagement formats that use interesting frames in a video or objects within video frames to increase user engagement in the video, one or more frames of the video, or any object within the video.
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