Intelligent tool to support manual scheduling of ads
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United States of America Patent
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Oct 24, 2017
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N/A
app pub date -
Apr 21, 2014
filing date -
Apr 21, 2014
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Abstract
A system and method for providing options for scheduling ads is provided. In example embodiments, a list of one or more ads is presented to an operator. A selection of an ad to be placed into a schedule is received. Placement analysis is performed, using a hardware processor, to identify a plurality of placement options based on placing the ad into the schedule. The placement analysis includes determining a net difference metric value for each placement option. The net difference metric value is determined based on displacement of at least one previously scheduled ad in each placement option. The plurality of placement options are sorted according to a score derived from at least one value metric to create a result. The result is presented to the operator, whereby the result includes the score derived from the at least one value metric for each placement option.
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