Inserting ad elements

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United States of America Patent

PATENT NO 9794617
SERIAL NO

15148345

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Abstract

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Systems and methods are provided for presenting branding elements with electronic content. In one implementation, a method is provided that includes receiving, from a user device, a request that identifies a segment of electronic content and that contains information specifying a display configuration of the user device. The method further includes selecting first metadata including information defining how at least one branding element is to be presented based on the display configuration of the user device, and selecting second metadata for the requested segment of electronic content, the second metadata including information related to presenting the requested segment of electronic content. Additionally, the method includes instructing the user device to generate a presentation based on the selected first metadata and the selected second metadata, the presentation including the requested segment of electronic content and the at least one branding element.

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Patent Owner(s)

Patent OwnerAddress
YAHOO AD TECH LLC770 BROADWAY 9TH FLOOR NEW YORK NY 10003-9562

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Des, Jardins G Thomas Alexandria, US 18 249

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