System and method for independent media auditing and media serving for marketing campaigns presented via media devices in public places
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United States of America Patent
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Oct 3, 2017
Grant Date -
Mar 22, 2012
app pub date -
Nov 9, 2011
filing date -
Dec 5, 2007
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Abstract
An independent auditing and ad service system that may be utilized with a system for presenting marketing campaigns to audiences via a network of players in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service which compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. From the analyzed performance, the service may determine that the media content presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.
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