Subliminal suggestive upsell systems and methods

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United States of America Patent

PATENT NO 9773258
SERIAL NO

14581042

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A method of upselling ordering items includes: in response to detection of a patron at or approaching an ordering terminal, capturing N sets of identification data for the patron using N passive patron identification systems, respectively, wherein N is an integer greater than one; calculating an overall confidence value indicating a level of confidence that the patron is associated with a unique patron identifier based on N comparisons of the N sets of identification data with N sets of stored identification data, respectively, associated with the unique patron identifier; based on the unique patron identifier, retrieving stored data indicative of an ordering item that is to be subliminally suggested to the patron during ordering; using the ordering terminal, displaying an ordering menu; and, when the overall confidence value is greater than a predetermined value, subliminally suggesting the ordering item to the patron while the patron places an order.

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Patent Owner(s)

  • NEXTEP SYSTEMS, INC.

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Cummings, Marshall Bruce Troy, US 6 36
Woycik, Thomas Edward Birmingham, US 6 36

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