Message optimization utilizing term replacement based on term sentiment score specific to message category
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United States of America Patent
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Aug 22, 2017
Grant Date -
Dec 3, 2015
app pub date -
Jun 17, 2015
filing date -
May 27, 2014
priority date (Note) -
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status (Latency Note)
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Abstract
Techniques are described herein for predicting one or more behaviors by an email recipient and, more specifically, to machine learning techniques for predicting one or more behaviors of an email recipient, changing one or more components in the email to increase the likelihood of a behavior, and determining and/or scheduling an optimal time to send the email. Some advantages of the embodiments disclosed herein may include, without limitation, the ability to predict the behavior of the email recipient and suggest the characteristics of an email which will increase the likelihood of a positive behavior, such as a reading or responding to the email, visiting a website, calling a sales representative, or opening an email attachment.
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