Techniques to select advertisements using closed captioning data
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United States of America Patent
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Jul 18, 2017
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app pub date -
Mar 17, 2014
filing date -
Mar 17, 2014
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Abstract
An apparatus to decode closed captioning data from video data and receive advertisement according to the decode closed captioning data includes a processor circuit; and a video display component for execution on the processor circuit to receive video data from a media server, the video data including closed captioning (CC) data. The apparatus further includes a CC decoder component for execution on the processor circuit to decode the CC data to obtain text; and an ad requesting component for execution on the processor circuit to: parse the text to obtain words; provide the words to the media server; receive an advertisement from the media server; and display the advertisement.
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