Methods and apparatus to measure exposure to streaming media
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United States of America Patent
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Jul 4, 2017
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app pub date -
Apr 30, 2014
filing date -
Apr 30, 2014
priority date (Note) -
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Abstract
Methods and apparatus to measure exposure to streaming media are disclosed. An example apparatus includes a metadata extractor to extract a series of metadata tags associated with media playing on a presentation device. The example apparatus includes a media event detector to detect a media event associated with the media playing on the presentation device. The example apparatus also includes a metadata selector to identify a subset of the series of metadata tags for reporting to a central facility. The subset includes a first metadata tag extracted approximate in time to the media event. The example apparatus further includes a transmitter to transmit the subset of the series of the metadata tags to a central facility.
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