Apparatus and method to increase accuracy in individual attributes derived from anonymous aggregate data

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United States of America Patent

PATENT NO 9672469
SERIAL NO

14479051

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Abstract

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An apparatus and method to increase accuracy in individual attributes derived from anonymous aggregate data uses aggregation keys in order to retrieve distribution sets and generate best-effort results for individual attributes. Multiple aggregation keys may be utilized to which individual attributes may be cross-mapped. The aggregation keys may be divided into location-based aggregation keys and name-based aggregation keys. The resulting data may be of varying granularity depending upon the granularity of the aggregation key used for the distribution and to generate the attributes.

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Patent Owner(s)

Patent OwnerAddress
LIVERAMP INC225 BUSH STREET 17TH FLOOR SAN FRANCISCO CA 94104

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Leonard, Derek Conway, US 1 17
Talley, Terry Conway, US 4 352
Zimmerman, Adam Conway, US 12 21

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