Method and apparatus for content presentation in association with a telephone call
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United States of America Patent
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May 30, 2017
Grant Date -
N/A
app pub date -
Sep 14, 2015
filing date -
Apr 6, 2009
priority date (Note) -
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Abstract
A method and apparatus are provided for presenting content to a caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party's telephone rings), in-call, and/or post-call. Content presented to a party may be related to another party participating in the call or may be related to a third party. Presented content may be actuable, and allow a caller to change the destination of a call, take advantage of an offer presented to him, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his local contacts (on his telephone) and/or a central or global directory or contact list. A party to a call may be offered one or more payment mechanisms for completing a purchase in an on-line or real-world transaction.
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