System for creating customized web content based on user behavioral portraits

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United States of America Patent

PATENT NO 9633367
SERIAL NO

14158433

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Abstract

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A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content.

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Patent Owner(s)

Patent OwnerAddress
III HOLDINGS 4 LLC2711 CENTERVILLE RD SUITE 400 WILMINGTON DE 19808

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Cowin, Richard Austin, US 8 154
Gugliemetti, Brian Austin, US 9 195
Miers, Steven Austin, US 8 165
Minnis, William Charles Austin, US 13 333
Nagaitis, Mark Austin, US 13 333
Pokorney, Trevor Cedar Park, US 13 333
Schank, Eric Austin, US 9 195

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