Play time adjustment of assets for targeted asset system
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United States of America Patent
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Apr 18, 2017
Issued Date -
N/A
app pub date -
Sep 14, 2009
filing date -
Sep 12, 2008
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Abstract
Certain functionality related to delivery of targeted assets via a communications network, such as a broadcast cable television network, is accommodated by the use of squeezed assets. In one implementation, one or more squeezed assets (164A, 164B and 164C) are delivered during an asset insertion opportunity (162) such as during a commercial break of a programming channel. Each of the squeezed assets (164A, 164B and 164C) includes a squeezed informational content (168A, 168B and 168C) and padding (166A-166F). The padding (166A-166F) accommodates processing times associated with selecting and/or displaying targeted assets. In this regard, the amount and apportioning of padding (166A-166F) may be determined in relation to the operating characteristics of the targeted asset system.
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