System and method for detecting and classifying direct response advertisements using fingerprints
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United States of America Patent
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Mar 28, 2017
Grant Date -
Oct 29, 2015
app pub date -
Jun 15, 2015
filing date -
Aug 7, 2013
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Abstract
In one aspect, a system for detecting and classifying direct response advertisements includes an advertisement candidate segment generation unit for generating an advertisement candidate segment for an advertisement section detected from a broadcast stream, a matching unit for determining whether the advertisement candidate segment matches an advertisement segment stored in an advertisement database (DB), a direct response advertisement determination unit for determining whether the advertisement candidate segment is a direct response advertisement if it is determined by the matching unit that an advertisement segment matching the advertisement candidate segment is not present, and a direct response advertisement grouping unit for grouping the advertisement candidate segment with advertisement segments that are direct response advertisements stored in the advertisement DB.
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