Systems and methods to identify intentionally placed products
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United States of America Patent
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Feb 7, 2017
Grant Date -
Sep 25, 2008
app pub date -
Mar 14, 2008
filing date -
Mar 22, 2007
priority date (Note) -
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Abstract
Systems and methods to identify intentionally placed products in media content are disclosed. A disclosed system to detect intentionally placed products in media content includes a placement monitor site to record an occurrence of a first intentionally placed product within first broadcast media content in a product placement record; an audience measurement site to record an audience interaction with a second intentionally placed product in second broadcast media content in an event record; and a collection facility to receive the product placement record and the event record.
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