Interactive video advertisement in a mobile browser

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United States of America Patent

PATENT NO 9532116
APP PUB NO 20160088369A1
SERIAL NO

14961716

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Abstract

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A system and a method are disclosed for presenting an interactive video ad in a mobile web browser that does not support embedded video playback in the browser. The interactive video ad comprises an overlay of transparent frame and visible elements, wherein the visible elements include instructions on performing a gesture to interact with the video ad. The system generates an HTML underlay, which is a web page with embedded link to continue playback of the interactive video ad and one or more interactivity options. The HTML underlay is displayed when the gesture is performed. Interactions with the video ad can be selected from the one or more options presented by the HTML underlay.

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Patent Owner(s)

Patent OwnerAddress
RHYTHMONE LLC800 WEST EL CAMINO REAL SUITE 100 MOUNTAIN VIEW CA 94040

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Terpe, Steven Richard San Jose, US 2 66

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11.5 Year Payment $7400.00 $3700.00 $1850.00 Jun 27, 2028
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