Priori scheduling of multiple assets within a collection of asset delivery opportunities
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United States of America Patent
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Dec 27, 2016
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app pub date -
Mar 23, 2012
filing date -
Mar 23, 2011
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Abstract
Embodiments of the invention provide systems and methods for constructing a schedule well before the time of an asset delivery opportunity that associates a collection of one or more assets, potentially from multiple advertisers or asset providers, that are planned to play in each asset delivery opportunity. Specific rules for each device also determine which asset each will play, thereby ensuring that campaigns of total asset delivery and asset delivery pacing are approximately fulfilled. This scheduling can be accomplished using marketing data associated with each user device and can be prepared in a practicable period of time using reasonable processing resources.
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