Selection of keyword phrases for providing contextually relevant content to users

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United States of America Patent

PATENT NO 9418374
APP PUB NO 20150066664A1
SERIAL NO

14546744

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Abstract

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A process is described for assessing the suitability of particular keyword phrases for use in serving contextually relevant content for display on pages of network-accessible sites. In one embodiment, the process involves scoring the key phrases based in part on collected user behavioral data, such as view counts of associated social media content items. A process is also disclosed in which selected keyword phrases on a page are transformed into links that can be selected by a user to view bundled content that is related to such keyword phrases.

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Patent Owner(s)

  • TAMIRAS PER PTE. LTD., LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Hubbard, Sid JA San Francisco, US 5 820
Stevens, Robin D Santa Clara, US 3 5

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