Method and system for predicting association item affinities using second order user item associations
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United States of America Patent
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Jun 7, 2016
Grant Date -
Sep 27, 2012
app pub date -
Mar 23, 2011
filing date -
Mar 23, 2011
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Abstract
Systems and methods are provided for determining an affinity score of a source entity and a target entity without consideration of data that directly links the source entity and the target entity. An intermediate entity that is relatable to a source entity is identified. A target entity is identified that is relatable to an intermediate entity. A similarity score is calculated identifying a degree of similarity between the source entity and the intermediate entity, or the target entity and the intermediate entity. An affinity score is calculated of the source entity and the intermediate entity, or the target entity and the intermediate entity. An affinity score of the source entity and the target entity is determined based on the similarity score and the affinity score.
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