System and method for tracking the secondary gift card marketplace
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United States of America Patent
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May 10, 2016
Grant Date -
Nov 7, 2013
app pub date -
Jul 3, 2013
filing date -
Oct 2, 2009
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Abstract
Disclosed herein are systems, methods, and non-transitory computer-readable storage media for tracking a secondary gift card marketplace. A system configured to practice the method collects data related to a secondary market, which includes a transaction associated with a gift card, the transaction not involving an issuer of the gift card, processes the collected data, and presents at least a portion of the processed collected data in a user interface. The system can detect fraud in the secondary market. Gift cards can include at least one of gift cards and gift codes. The collected data can further include a plurality of transactions associated with gift cards. In one aspect, each gift card transaction in the plurality of gift card transaction does not involve an original issuing merchant of a gift card. The collected data can further include pricing, demographic, geographic, or other information related to the gift card transactions.
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