Systems and methods for balancing a business margin against a target customer value to fulfill a request to purchase access to a plurality of attractions
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United States of America Patent
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Mar 29, 2016
Grant Date -
Oct 18, 2012
app pub date -
Apr 12, 2011
filing date -
Apr 12, 2011
priority date (Note) -
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Abstract
The present invention is directed towards systems and methods for balancing a business margin against a target customer value to fulfill a request to purchase a plurality of items. An initial sale price for a request to purchase the items is calculated, the initial sale price based on a sum of retail prices for the items, discounted by a predetermined target customer value. An initial business margin for the request is determined, the initial business margin based on the sum of the retail prices for the items minus a sum of predetermined net prices for the items. The initial sale price is adjusted to create an intermediate sale price, responsive to the initial business margin being outside a range defined by a lower business margin threshold and an upper business margin threshold, and the intermediate sale price is compared to the initial sale price to create a final sale price.
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