Method of and apparatus for displaying merchandise
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United States of America Patent
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Mar 29, 2016
Grant Date -
Sep 17, 2009
app pub date -
Mar 11, 2008
filing date -
Mar 11, 2008
priority date (Note) -
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status (Latency Note)
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Abstract
A method of displaying merchandise creates a more user friendly display that facilitates quicker and easier shopping for a consumer. The display includes an information communication hierarchy that conveys various levels of information to consumers. The hierarchy includes branding information, product category information, product category information in an alternate orientation, indexing information and product specific information. The levels provide navigational directions to the consumer to direct them to a small subset of merchandise being displayed that would meet the consumer's needs.
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