System and method for creating and applying predictive user click models to predict a target page associated with a search query
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United States of America Patent
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Nov 24, 2015
Grant Date -
Apr 9, 2009
app pub date -
Oct 4, 2007
filing date -
Oct 4, 2007
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Abstract
Systems and methods for predicting a target page associated with a search query are disclosed. Generally, a predictive user click model module defines a set of sessions and builds a model to predict whether a webpage is a target page associated with a search query based on a number of times, over the set of sessions, that a user as defined in the session clicks within the same session on a given webpage associated with a given search query versus a number of sessions in the set of sessions.
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