National insertion of targeted advertisement
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United States of America Patent
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Sep 1, 2015
Grant Date -
Mar 5, 2015
app pub date -
Mar 26, 2014
filing date -
Aug 5, 2008
priority date (Note) -
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Abstract
Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.
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