Server side mobile audience intelligence creation
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United States of America Patent
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Aug 11, 2015
Grant Date -
Mar 28, 2013
app pub date -
Sep 22, 2011
filing date -
Sep 22, 2011
priority date (Note) -
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Abstract
The present invention is directed toward a method and system for tracking webpage requests from web browsers without invading the privacy of the corresponding users. A server receives the webpage requests, and extracts from each of them a user-neutral identifier and URL. The server creates records of these webpage requests, and these records are used to create and update profiles for the corresponding user-neutral identifiers. Since the user-neutral identifiers are not tied to user-specific information, the profiles are made anonymous and user privacy can be protected. However, since each user-neutral identifier is tied to a particular web browser, useful information regarding individual browsing behavior can be obtained. Furthermore, the requested URL's can be categorized before being used to update the profiles, thus eliminating concerns that a user's browsing activity might be tracked from website to website.
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