Importance

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Abstract

A greeting card display system and method presents cards in grouped arrangements by category and sub-category. Locator headers span multiple columns of a tiered matrix of card stations to define the area of a group of cards. Related groups of cards are relatively positioned in the display to facilitate customer location of cards of a particular category or subcategory. A header or megalocator, which defines a broad category or theme of cards such as “Birthday”, extends over all of the columns of card stations of the display. Separate locators, beneath the header, extend over some of the columns of card stations below the header, and define a subcategory of cards such as “Birthday for Her”. All of the cards under the subcategory locators are within the defined subcategory, until another locator is reached, defining another subcategory such as “Birthday for Mom”. Because all of the cards of the subcategory defined by the locator are in stations directly below the locator, occasion-specific cards can be easily located on the display. The greeting card display system can also be implemented in an on-line retail environment.

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First Claim