Email optimization for predicted recipient behavior: suggesting a time at which a user should send an email
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United States of America Patent
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Jul 21, 2015
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app pub date -
Sep 30, 2014
filing date -
May 27, 2014
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Abstract
Techniques are described herein for predicting one or more behaviors by an email recipient and, more specifically, to machine learning techniques for predicting one or more behaviors of an email recipient, changing one or more components in the email to increase the likelihood of a behavior, and determining and/or scheduling an optimal time to send the email. Some advantages of the embodiments disclosed herein may include, without limitation, the ability to predict the behavior of the email recipient and suggest the characteristics of an email which will increase the likelihood of a positive behavior, such as a reading or responding to the email, visiting a website, calling a sales representative, or opening an email attachment.
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