Methods and apparatus to determine an adjustment factor for media impressions
Number of patents in Portfolio can not be more than 2000
United States of America
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Jun 16, 2015
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N/A
app pub date -
Jan 31, 2013
filing date -
Jan 31, 2013
priority date (Note) -
Withdrawn
status (Latency Note)
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Abstract
Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier.
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