Methods and apparatus to identify session users with cookie information

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United States of America

PATENT NO 8977694
SERIAL NO

13396071

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Abstract

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Methods and apparatus are disclosed to identify session users with cookie information. An example method includes identifying activity associated with a first cookie having a first type, in response to identifying the first, parsing the first cookie to identify a first panelist, when the first cookie includes an identifier associated with a first panelist, associating current usage activity of the computing device with the first panelist, and when the first cookie includes an identifier unassociated with the first panelist, associating current usage activity of the computing device with a guest.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Duterque, Gilles San Francisco, US 3 156
Ion, Cristina Belmont, US 10 266
Srivastava, Seema Varma Sunnyvale, US 12 775

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