Customized advertising in print products and other products

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United States of America Patent

PATENT NO 8936279
SERIAL NO

11460488

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Advertisements in instances of a product are customized prior to distributing the instances to different recipients. Information about the different recipients is received, and information about vendor interest with respect to advertising in the product is received. Customized advertisements are generated for each instance of the product. The customized advertisements in each instance reflect a convergence of the vendor interest and the recipient information. The convergence occurs before the instances are created. As a result, advertising in different instances is customized for the different recipients.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
HEWLETT-PACKARD DEVELOPMENT COMPANY L P20555 SH 249 HOUSTON TX 77070

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chatow, Ehud Palo Alto, US 59 627
Fitzhugh, Andrew Menlo Park, US 11 388
Moroney, Nathan M Palo Alto, US 22 509

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Maintenance Fees

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11.5 Year Payment $7400.00 $3700.00 $1850.00 Jul 20, 2026
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