Aggregation-based methods for detection and correction of television viewership aberrations

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United States of America Patent

PATENT NO 8930978
SERIAL NO

14018250

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Various of the disclosed embodiments contemplate television viewing behavior data collected from a plurality of television set top boxes by using aggregation to detect an excess or a deficit in viewership for a group of television set top boxes. In some embodiments, a group of set top boxes can be associated with a particular television service provider, cable television head-end, or data warehouse. Additionally, some embodiments can clean television viewing behavior data by detecting and correcting aberrant viewership in a time series, e.g. based on a weekly or an approximately monthly frequency. In some embodiments, the aberrant viewership can be detected by calculating a minimum expected number of viewers for a day and comparing it to the actual number of households that reported viewers for that day.

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Patent Owner(s)

Patent OwnerAddress
COMSCORE INC11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190
PROXIMIC LLC11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190
RENTRAK CORPORATION11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Hadfield, Kim Vancouver, US 5 72
Harsh, Aaron Portland, US 9 156
Loper, Maria Portland, US 8 175
Vinson, Michael Piedmont, US 25 1006
Yazdani, Amir Portland, US 25 579

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