Click-through rate adjustments
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Nov 25, 2014
Grant Date -
N/A
app pub date -
Feb 14, 2008
filing date -
Feb 14, 2007
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A set of preliminary search results is retrieved based on a search query, the set of search results including a plurality of pay-per-click listings. A normalized click-through rate is calculated for each pay-per-click listing in the set of preliminary search results, the normalized click-through rate being based on an actual click-through rate that is adjusted according to one or more positions in which the pay-per-click listing was previously provided in one or more sets of final search results. The plurality of pay-per-click listings is ordered based on the calculated normalized click-through rates.
First Claim
Family
International Classification(s)
Cited Art Landscape
Patent Citation Ranking
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully