System and method for television advertisement audience measurement
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United States of America Patent
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Nov 11, 2014
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N/A
app pub date -
May 9, 2013
filing date -
May 9, 2012
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Abstract
A system and methods to calculate ratings of television advertisements based on viewing data and to assess the effectiveness of the advertisements. In some embodiments, consumer viewing data is consolidated across a plurality of disparate channels through which content and advertisements are presented to viewers. Some of the channels may provide information directly to the system about which advertisements were presented to viewers. In some embodiments, the system may instead determine whether an advertisement was likely viewed based on scheduling data associated with the presentation of content and advertisements. The system may provide additional algorithms for rating advertisements based on the consolidated information. That is, the system may allow performance of advertisements to be compared against other advertisements across a desired population of viewers. Embodiments may further provide information for a graphical user interface to assess the ratings and results.
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