System and method for estimating residual lifetime value of a customer base utilizing survival analysis
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United States of America Patent
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Sep 2, 2014
Grant Date -
Sep 26, 2013
app pub date -
May 14, 2013
filing date -
Jul 21, 2010
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Abstract
The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
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