Methods, systems, and media for applying scores and ratings to web pages, web sites, and content for safe and effective online advertising

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United States of America Patent

PATENT NO 8732017
SERIAL NO

13151146

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Abstract

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Systems, methods, and media for rating websites for safe advertising are provided. In accordance with some embodiments of the disclosed subject matter, the method comprises: extracting one or more features from a piece of web content; applying a plurality of statistical models to the extracted features to generate a plurality of ordinomial estimates, wherein each ordinomial estimate represents a probability that the web content is a member of one of a plurality of severity groups; determining a posterior ordinomial estimate for the web content by combining the plurality of ordinomial estimates; generating a risk rating that encodes severity and confidence based on the determined posterior ordinomial estimate, wherein the risk rating identifies whether the web content is likely to contain objectionable content of a given category; and providing the risk rating for determining whether an advertisement should be associated with the web content.

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Patent Owner(s)

Patent OwnerAddress
INTEGRAL AD SCIENCE INC37 EAST 18TH STREET 7TH FLOOR NEW YORK NY 10003

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Attenberg, Joshua M Roxbury, US 10 174
Provost, Foster J New York, US 11 171

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