Controlling user experience
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United States of America Patent
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Mar 25, 2014
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app pub date -
Jan 30, 2006
filing date -
Jan 28, 2005
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Abstract
A client-side advertising application may work with an advertising back-end and a content downloading system to perform one or more of the following functions: download advertising content, manage the downloaded advertising content, define the user experience, facilitate the dynamic insertion of the downloaded advertising content into or around downloaded programming content, and ensure auditing messages are sent to an auditing server.
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