Adaptable retail pricing environment and electronic exchange, delivering customized buyer promotion rewards and discounts
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Mar 11, 2014
Grant Date -
Nov 24, 2011
app pub date -
Mar 25, 2011
filing date -
Mar 25, 2010
priority date (Note) -
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status (Latency Note)
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Abstract
An individualized discount and reward server includes one or more linked databases to store customer data associated with a loyalty program of a retailer. The server includes a processor configured to select a retail product from a plurality of retail products associated with the retailer. The processor determines a first percentage indicating a percentage of time the loyalty customer purchases the selected retail product on promotion, and determines a second percentage indicating an average percentage of time a plurality of customers forming a peer group purchases the selected retail product on promotion. Further, the processor determines a comparison result by comparing the first and second percentages. Additionally, the processor allocates at least one customized offer to the retailer account associated with the loyalty customer according to at least the comparison result.
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