Systems and methods for offer selection
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United States of America Patent
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Nov 12, 2013
Grant Date -
N/A
app pub date -
Mar 14, 2008
filing date -
Mar 14, 2008
priority date (Note) -
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Abstract
A featured offer for an item in an electronic marketplace is selected based on factors such as estimated conversion rate and contribution profit. Qualified offers from various merchants are analyzed using a variety of filters, algorithms, and/or criteria to select an offer that meets the goal(s) of the marketplace provider, while providing customers with offers having terms that are also attractive to the customer. Secondary offers and/or advertisements also can be selected using similar approaches.
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